My Skills

Mixed-Methods research

Expert in qualitative and quantitative methods including: surveys, diary studies, in-depth interviews, moderated and unmoderated usability studies, card sorting, tree testing, concept testing and A/B testing.

Data analysis

Proficient in thematic coding of qualitative data with tools like Excel, Dovetail, and Miro. Adept at statistical analysis and visualization of quantitative data using R and Python.

Project Management

Experienced in managing end-to-end UX research projects, including scoping objectives, creating detailed timelines, coordinating with cross-functional teams, and delivering insights on schedule to drive design decisions and business impact.

Cross-Functional Collaboration

Strong storyteller with demonstrated ability to work with and influence product, engineering, design, and data teams across high-impact research projects.

I'm Sam, and I design
user interfaces for startups

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Recent projects

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I haven't added a new project yet,

Past Projects

Microsoft

June 2024

Providing Evidence for Language Translation User Needs in Word Copilot

Improving the Onboarding Experience for Critical Security Features

Increased adoption rate and influenced major pivot to the product roadmap for a critical Instagram security feature by synthesizing and advocating qualitative and quantitative insights to cross-functional stakeholders.

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